dua.com
dua.com is a dating app destined to help find love and create relationships & friendships you’ll never forget! We are here to help people find their perfect match, you can make friends from the same community as you, no matter where you are, worldwide.
Year
2022 - 2025
Duration
3.5 Years
Type
Web
Web App
Mobile
Industry
Lifestyle
Scope
UI UX Design
Illustration
Prototype
Challenge
At dua.com, the core goal was to create meaningful connections within the Albanian diaspora. The challenge was to design an app that makes it easy for people to discover and match with others, communicate seamlessly without leaving the platform, and build meaningful relationships with the long-term goal of creating a family.
Solution
During my time at dua.com, I conducted extensive competitive analysis and user research to identify opportunities for differentiation and position the product ahead of its competitors. Based on these insights, we introduced a range of features designed to increase engagement and keep users connected to the platform, including Cross Paths, Liked You, and personalized profiles. These features helped create a more relevant, engaging, and personalized experience for our user base.
We designed a series of custom illustrations for the onboarding experience to bring a sense of tradition and familiarity to the product. The visual language was inspired by Albanian culture and heritage, helping users feel a stronger sense of connection and belonging from the very first interaction.
As part of the onboarding experience, we introduced a comprehensive set of questions designed to better understand each user’s preferences, values, and expectations. This information helped us create highly relevant matches, increasing the likelihood of connecting users with a compatible long-term partner.
We carefully designed the website as an extension of the brand, creating a distinctive and recognizable visual identity that communicates what the product stands for. Every element was thoughtfully crafted to make the brand easy to recognize while clearly expressing the values and message we care about.
